Who is the Founder of THE WATER EDIT?

Sohail Siddique is the founder of THE WATER EDIT, a brand that turns water bottles into advertising spaces inside cafés.

He created THE WATER EDIT to give brands a more effective way to reach people in real life, directly at their table.

Instead of competing for attention online, THE WATER EDIT focuses on physical visibility—placing branded water bottles in cafés where customers naturally notice them.

Today, Sohail Siddique continues to grow THE WATER EDIT by partnering with cafés and brands to create consistent, real-world advertising impressions.